Jeff Peitsch

Vice President, Administration

With over 15 years of progressive experience in executive management, Jeff Peitsch commenced his role with Booth UC on September 27, 2023. He comes to Booth UC with a Master of Business Administration (MBA) degree from the University of Manitoba, I.H. Asper School of Business, a Law Degree from the University of Manitoba, and a Bachelor of Science from the University of Manitoba.

Prior to arriving at BoothUC, Jeff worked as a COO at Aquarian Industries International Inc. In addition, he has had roles as the President and CEO at Valence Inc. and Chief Operations Officer, Vice President, and Legal Counsel at Cancer Care Manitoba. Jeff is a firm advocate of servant leadership, embracing the responsibility to support and uplift those in his community, recognizing their unique contributions, and fostering an environment of growth and development. He believes that an empowered and cohesive team can achieve extraordinary outcomes and is committed to leading with demonstrated skill, empathy and understanding. He is very excited to be working at BoothUC and is particularly excited with the multifaceted nature of the role, encompassing fiscal planning, strategic implementation, risk management, and fostering collaborative relationships with all stakeholders.

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